UpScalio, a roll-up e-commerce company investing in and growing online first brands, has invested in Green Soul, an ergonomic furniture brand. This marks the entry of UpScalio into the furniture segment. Founded in 2016 by Ravi Khushwani, Green Soul is a market leader and is among the top rated and most rated brands by Amazon and Flipkart. The brand boasts strong financial health and growth. It has outpaced its category growth with over 100,000 chairs sold in the past twelve months.
UpScalio has created a strategic roadmap aimed at continuing the march of the brand on its way to becoming India’s largest and most ergonomic furniture brand. The company plans to further expand the brand’s dominance in the gaming chair segment while expanding the brand’s market leadership in the office chair category.
In a statement, Gautam Kshatriya, Co-Founder and CEO of UpScalio said, “At UpScalio we are committed to investing in high-growth, digital-first brands and scaling them profitably by 5 to 10 times through capital backing and operational excellence of Ravi’s knowledge in this category and his desire to offer the best customer experience. ”
“It was only during this pandemic that we realized the value of health in our way of life. Green Soul has worked hard to bring ergonomically designed furniture to its customers and our mission is to bring the latest innovations to every home in India.” I am impressed with UpScalio’s growth strategy and operational depth, “said Ravi Khushwani, founder of Green Soul, in a statement.